Informativa sulla privacy
Last updated: August 2, 2026
1. INTRODUCTION
This Privacy Policy ("Policy") describes how our company ("we," "us," or "our") collects, uses, discloses, and protects personal information when you visit or make a purchase from our website and any related pages, subdomains, or services that link to this Policy (collectively, the "Site"), or otherwise interact with us, including through email, SMS, social media, or customer support (collectively, the "Services").
We sell topical skincare products directly to consumers in the United Kingdom, Australia, Canada, New Zealand, and other markets. By accessing or using the Site or Services, you acknowledge that you have read and understood this Policy. If you do not agree with this Policy, please do not use the Site or Services.
This Policy applies to residents of all markets we serve, including the United Kingdom, Australia, Canada, and New Zealand. Please see Section 15 for information specific to your jurisdiction.
2. INFORMATION WE COLLECT
We collect several categories of personal information, described below.
2.1 Information You Provide Directly to Us
Identity and contact information: your name, email address, shipping address, billing address, and (if provided) telephone number.
Order and transaction information: the products you purchase, order value, order history, dates of purchase, and related details.
Payment information: your payment card or payment method details. Note: payment card numbers are collected and processed by our third-party payment processors (such as Shopify Payments, Shop Pay, Stripe, PayPal, and similar providers). We do not store your full payment card number on our own systems.
Account information: if you create an account, your login credentials and account preferences.
Communications and content: information you provide when you contact customer support, respond to surveys or post-purchase questionnaires, submit product reviews or testimonials, enter promotions or giveaways, or otherwise communicate with us.
Marketing preferences: your email and SMS subscription choices and consent records.
2.2 Information We Collect Automatically
When you use the Site, we and our service providers automatically collect certain information through cookies, pixels, tags, software development kits (SDKs), and similar technologies, including:
Device and technical information: IP address, browser type and version, operating system, device type and identifiers, screen resolution, and language settings.
Usage information: pages viewed, links and buttons clicked, items added to cart, referring and exit pages, search terms used on the Site, session duration, and dates and times of access.
Approximate location information: general geographic location inferred from your IP address (for example, city, region, or country). We do not collect precise GPS location from the Site.
Cookie and identifier data: unique identifiers stored in cookies or associated with your device (see Section 4).
2.3 Information We Receive From Third Parties
We may receive information about you from: payment processors and fraud-prevention providers, who confirm payment status and provide fraud and risk signals; shipping, logistics, and third-party fulfilment providers (including international fulfilment partners), who provide delivery status and related information; advertising and analytics partners (such as Meta/Facebook, Google, and TikTok), who provide advertising performance data and audience information, subject to their own terms and your platform settings; social media platforms, if you interact with us or our advertisements on those platforms; and service providers who help us operate, secure, and improve the Services.
2.4 A Note About Health-Related Information
We sell topical skincare products. We do not require you to provide medical or health information to purchase from us, and we ask that you do not send us sensitive health details through the Site or unsecured channels. However, the fact that you purchase or express interest in a particular skincare product may allow inferences about your wellness interests. We treat such information carefully and use it only as described in this Policy. Our products are topical cosmetics and are not intended to diagnose, treat, cure, or prevent any disease. This Policy is not a substitute for medical advice; consult a qualified healthcare professional regarding your health.
3. HOW WE USE YOUR INFORMATION
We use personal information for the following purposes:
To process, fulfil, and deliver your orders, including arranging shipping through our fulfilment partners. To process payments and prevent, detect, and investigate fraud, chargebacks, and other unlawful or unauthorised activity. To provide customer service, respond to your inquiries, and handle returns, refunds, and complaints. To send you transactional communications, such as order confirmations, shipping notifications, and account or policy updates. To send you marketing communications (email and, where you have consented, SMS) about products, offers, and promotions, from which you may opt out at any time (see Section 9). To personalise your experience, including displaying relevant products, offers, and content. To measure and analyse the performance of the Site, our advertising, and our marketing campaigns, and to conduct research and analytics to improve our products and Services. To operate, maintain, secure, and improve the Site and Services. To comply with legal obligations, enforce our Terms of Service and other agreements, and protect the rights, property, and safety of our company, our customers, and others. For any other purpose disclosed to you at the time we collect the information or with your consent.
4. COOKIES AND TRACKING TECHNOLOGIES
We and our service providers use cookies and similar technologies to operate the Site, remember your preferences, analyse traffic, and support advertising. The main categories are:
Strictly necessary / essential cookies: required for the Site to function, including shopping cart and checkout, security, and load balancing.
Performance and analytics cookies: help us understand how visitors use the Site (for example, through analytics tools).
Functional cookies: remember your choices and preferences to enhance your experience.
Targeting / advertising cookies and pixels: used to deliver and measure advertising, including the Meta (Facebook) Pixel, Google tags, TikTok Pixel, and similar technologies operated by our advertising and analytics partners. These may be used to show you relevant ads on third-party platforms and to measure their effectiveness.
Your choices: Most web browsers allow you to control cookies through their settings, including blocking or deleting cookies. If you disable certain cookies, some features of the Site may not function properly. Where required by applicable law (including UK GDPR, the Privacy and Electronic Communications Regulations in the UK, and the Australian Privacy Act), we will obtain your consent before placing non-essential cookies. You can withdraw your consent at any time through our cookie preference centre or your browser settings.
5. HOW AND WHY WE DISCLOSE YOUR INFORMATION
We do not sell your personal information for money. We may share personal information in the following circumstances:
5.1 Service Providers and Processors
We share personal information with third-party vendors who perform services on our behalf, bound by contractual obligations to protect the information and use it only for the services they provide to us, including: e-commerce platform hosting (Shopify); payment processing (such as Shopify Payments, Shop Pay, Stripe, PayPal); shipping, logistics, and order fulfilment providers, including third-party logistics and fulfilment partners located inside and outside your country of residence (see Section 15); email and SMS marketing and customer messaging platforms (such as Klaviyo); analytics providers; advertising networks and platforms (such as Meta, Google, TikTok); fraud prevention, security, and identity-verification providers; and customer support and helpdesk tools.
5.2 Advertising and Analytics Partners
We share certain online identifiers and activity data with advertising and analytics partners so we can deliver and measure advertising and reach relevant audiences. Where required by applicable law, we will obtain your consent before engaging in this activity or provide you with a clear right to opt out.
5.3 Legal, Safety, and Compliance
We may disclose personal information if we believe in good faith that it is necessary to comply with a law, regulation, legal process, or governmental request; to enforce our Terms of Service or other agreements; to detect, prevent, or address fraud, security, or technical issues; or to protect the rights, property, or safety of our company, our customers, or others.
5.4 Business Transfers
If our company is involved in a merger, acquisition, financing, reorganisation, bankruptcy, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to this Policy or a successor policy.
5.5 With Your Consent
We may share your information for other purposes with your consent or at your direction.
6. RETENTION OF INFORMATION
We retain personal information for as long as necessary to fulfil the purposes described in this Policy, including to provide the Services, complete transactions, maintain business and financial records, comply with our legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we take reasonable steps to delete, anonymise, or securely store it.
7. DATA SECURITY
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorised access, loss, misuse, or alteration. Payment transactions are encrypted and handled by PCI-DSS-compliant payment processors. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.
8. THIRD-PARTY LINKS AND SERVICES
The Site may contain links to third-party websites, platforms, or services that we do not own or control (including social media and payment providers). This Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third party you interact with.
9. MARKETING COMMUNICATIONS AND YOUR CHOICES
Email: If you subscribe or make a purchase, we may send you marketing emails. You can unsubscribe at any time using the "unsubscribe" link in any marketing email or by contacting us directly. You will continue to receive transactional messages (such as order and shipping confirmations).
SMS/Text messages: If you opt in to receive text messages, message and data rates may apply, and message frequency varies. You can opt out at any time by replying STOP to any message, or reply HELP for help. Consent to receive marketing texts is not a condition of purchase.
Push and other channels: Where offered, you can manage preferences through your device or account settings.
10. YOUR PRIVACY RIGHTS
Depending on where you live, you may have certain rights regarding your personal information under applicable privacy law. These rights may include:
The right to access: to request the categories and specific pieces of personal information we hold about you, the sources, the purposes, and the categories of third parties to whom we disclose it.
The right to erasure / deletion: to request deletion of personal information we hold about you, subject to legal exceptions.
The right to rectification / correction: to request correction of inaccurate personal information.
The right to restrict or object to processing: to request that we restrict or stop processing your personal information in certain circumstances.
The right to data portability: to receive your personal information in a structured, commonly used, machine-readable format where technically feasible.
The right to withdraw consent: where processing is based on consent, to withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.
The right to lodge a complaint: with a relevant supervisory authority in your jurisdiction (see Section 15).
The right to non-discrimination: we will not discriminate against you for exercising your privacy rights.
How to exercise your rights: You may submit a request by contacting us through our contact page or by emailing us directly. We will take steps to verify your identity before fulfilling your request. We will respond within the time period required by applicable law in your jurisdiction.
11. OPT-OUT OF ADVERTISING-BASED DATA SHARING
To opt out of interest-based advertising or data sharing for advertising purposes, you may contact us directly, enable a recognised opt-out preference signal (such as the Global Privacy Control) in a supported browser where we are required by law to honour it, or adjust your preferences through your browser or device settings.
12. CHILDREN'S PRIVACY
The Site and Services are intended for adults aged 18 and older and are not directed to children. We do not knowingly collect personal information from children under 13 (or under the minimum age required in your jurisdiction). If you believe we have inadvertently collected such information, please contact us and we will take steps to delete it. Our products should be kept out of the reach of children and used only as directed.
13. AUTOMATED DECISION-MAKING
We do not use your personal information to make decisions that produce legal or similarly significant effects about you without human involvement. We may use automated tools for fraud prevention, analytics, and advertising as described in this Policy.
14. DATA CONTROLLER INFORMATION
For the purposes of applicable data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller responsible for your personal information collected through the Site.
15. INTERNATIONAL USERS AND JURISDICTION-SPECIFIC INFORMATION
We serve customers in the United Kingdom, Australia, Canada, New Zealand, and other markets. Personal information necessary to process and ship your order may be transferred to, stored in, or processed in countries other than your own, which may have data-protection laws different from those in your jurisdiction. We take reasonable steps to require that recipients of your information protect it consistent with this Policy.
United Kingdom: We process your personal information in accordance with UK GDPR and the Data Protection Act 2018. Our lawful bases for processing include contract performance (to fulfil your order), legitimate interests, legal obligation, and consent where required. You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Australia: We handle your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. You have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
Canada: We handle your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. You have the right to make a complaint to the Office of the Privacy Commissioner of Canada at priv.gc.ca.
New Zealand: We handle your personal information in accordance with the Privacy Act 2020. You have the right to make a complaint to the Office of the Privacy Commissioner of New Zealand at privacy.org.nz.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this Policy and, where required by law, provide additional notice. Your continued use of the Site or Services after the effective date of the revised Policy constitutes your acceptance of it.
17. HOW TO CONTACT US
If you have questions, requests, or concerns about this Policy or our privacy practices, please contact us through the contact page on our website. We will do our best to respond promptly to your inquiry.